Honestly, I am curious about a lot of things.

My proposed topic will be: Does the sheer number of marketing/advertising channels emerging today make it harder to create a “holistic media planning strategy” that can effectively drive and persuade a consumer to a certain product. I think that this is definitely a topic I am very interested in learning more about. I think that this proposed topic is appropriate for a literature review because it is an emerging issue regarding businesses and how they rely on different media strategies to “speak to” the consumer in ever-changing marketing strategies. I have always been very objective when it comes to different types of media strategies. Several of my major classes have been on different strategies throughout the business world. I honestly want to just dive-in and learn as much about this subject as possible. I have gained experience in other classes that will help point out where the line is when it comes to keeping my own opinion out of the literature review. I will use these skills throughout my paper.